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Chopard Vs. Rolex
10 Nov 2021

Chopard Vs. Rolex

The Swiss are popular for several reasons, but the most common of all is their craftsmanship for luxury watches. The Rolex and Chopard watches are among the top brands of Swiss ingenuity, constituting up to 50% of the top four most recognized and most valuable Swiss luxury watches on earth. However, the Rolex and Chopard are unique, and that’s why it’s advisable to consult an expert if you intend to add to your collection. Atlanta Luxury Watches can help you narrow down the most suitable luxury watch based on your unique needs and lifestyle.

Accuracy & Precision

Also referred to as chronometry, Swiss watches are strictly tested to meet industry standards for movement and precision. Since all Swiss luxury watches are expected to meet the standards set by The Swiss Institute of Chronometry, you are guaranteed that both the Rolex and Chopard have passed all the tests and received a certification for their high level of accuracy. However, Rolex takes this a notch higher and conducts further testing, giving it a higher precision rate than the Chopard.

Brand Popularity & Brand Value

If you take a closer look at both brands, you will realize that they showcase their products at some of the largest watchmaking shows around the world. Chopard watch company has a long, rich history in the watchmaking industry, starting in 1860, Geneva. The many years in the industry have diversified its products by incorporating high-end jewelry, which other top jewelry brands such as Cartier and Harry Winston have become recognized.

Although Rolex hasn’t ventured into jewelry, it has undoubtedly made its mark. The Rolex watch is a commonly featured product in major Hollywood films and is a popular accessory for world leaders and high-profile individuals. Both brands have made the top four most popular Swiss luxury watches, with Rolex at the top coveted position and Chopard at the fourth when assessing popularity and value.


When choosing between Rolex and Chopard, a common question that most people ask is: Which one is better between the two? With more than a century and a half in the watchmaking industry, Chopard has made numerous advancements in crafting its timepieces. Aside from some in-house movements which they create, they outsource most of them from ETA and quartz.

On the other hand, Rolex is not known for outsourcing movements from other companies, although it tried quartz once, which ended in a disaster. All its movements are manufactured in-house, which has made them hold many patents for innovations for watchmaking. If you are looking for a watch that is truly designed to withstand the test of time, Rolex is your safest bet. Rolex watched are usually taken to the deepest parts of the ocean and the highest mountain peaks. Rolex watches are thoroughly tested, guaranteeing unmatched craftsmanship.

Atlanta Luxury Watches has a vast catalog of high-end watches and fine jewelry designed to meet and exceed your expectations. Contact us today for all your accessory needs, and we will ensure you get the best product for the right price.