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Investment Timepieces: Luxury Watches That Hold Their Value
10 Jun 2025

Are you looking to invest in a timepiece? If so, you may wonder whether luxury watches in Atlanta, GA hold their value. The reality is that timepieces, just like cars, lose their value the minute you leave the watch store. However, some luxury brands retain or increase their value over time. At Atlanta Luxury Watches, we leverage extensive expertise to help you discern the future and profitability of timepieces before purchasing. We account for crucial factors, such as performance maintenance and past patterns, to pinpoint the brands that hold their value and ensure you make an informed decision.

Rolex

Rolex is one of the pioneers of watchmaking, having been in the industry since 1905. Some of the popular models that increase in value over time include the Oyster Perpetual, Submariner, and Deepsea. If you want a timepiece that holds its value, Rolex is hands-down the ideal manufacturer. While most pieces come at a high purchase price, the long-term benefits in terms of resale value outweigh this initial investment.

Patek Philippe

With a legacy that spans nearly two centuries, Patek Philippe is a brand associated with sophistication, class, and exclusivity. The Swiss brand uses intricate techniques to assemble different components in-house, ensuring every product on the market meets and exceeds customers’ expectations. Some of the popular models that have a higher resale value include the Philippe Nautilus, Chronograph, and Aquanaut.

Cartier Paris

Cartier Paris is known for status and fashion. When it comes to luxury watches, Cartier Paris stands out as one of the top brands that offer affordable, yet high-quality pieces. If you purchase a Cartier for $4,000, the timepiece can retain or grow its value if kept in optimal condition. With that said, visiting your local watch store for routine inspections and maintenance goes a long way to ensure you get your money’s worth.

Lange & Söhne

Another popular watch brand that is likely to hold its value over time is Lange & Söhne. The brand has been perfecting its craft for over 50 years, with a strong belief in self-sufficient practices. Every component is made in-house using nickel or silver. Highly trained and qualified artisans assemble each piece carefully to ensure perfection. While newer models may not retain their value in the short run, older models are guaranteed to resell at a higher price.

Jaeger-LeCoultre

A well-known luxury watch brand that features aesthetically pleasing designs and a higher resale value is Jaeger-LeCoultre. Collectors and enthusiasts consider this timepiece a fantastic investment option, as it has some of the most prized and respected timepieces in the market. Some of the models that are known to hold their value include the Atmos, Duoplan, Memovox Polaris, and Master Control.

Tag Heuer

Lastly, we have the Tag Heuer, which was established in 1806. This Swiss brand is known for its diverse variety of luxury watches and its foolproof marketing. Elvis Presley and Chris Hemsworth are just a few of the personalities seen wearing a Tag Heuer watch. Additionally, these pieces maintain a unique vintage quality and a functional design that makes them consumer-friendly. If you want a beautiful watch that is guaranteed to increase in value, then the Tag Heuer is an ideal choice.

While the list of popular watch brands that hold their value is not limited to the ones mentioned, they can help you get started and make informed purchases down the line. Whether you opt for a Rolex or a Tag Heuer, make sure you protect it and provide regular care to ensure it remains in top condition. Contact us at Atlanta Luxury Watches to learn more about investment timepieces and how we can help you grow your collection.