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The Best Luxury Watches to Invest In
22 Jul 2022

The Best Luxury Watches to Invest In

The phrase, time is money, is both figurative and literal when it comes to investing in a luxury watch. According to research by Art Market Research, the price of high-quality timepieces increased by 5.1% in the first half of last year. While top-brand luxury watches are worth the investment, you must familiarize yourself with some leading brands to ensure you make the right decision. Atlanta Luxury Watches has a vast catalog of watches from the top industry brands, allowing you to find one that aligns with your personality and style. Here are some brands to look out for when investing in a luxury watch.

Rolex

Rolex is considered the leading watch manufacturer for many enthusiasts and Rolex lovers, and the price is a testament to that. While all luxury watches grew by 5.1%, Rolex surpassed this with a 15% increase. Over the years, Rolex has been seen on the wrist of the rich and famous, sports stars, royalty, and the infamous film character "James Bond." The Swiss manufacturer continues to create highly desirable designs that add to the value of their watches, guaranteeing a higher resale value. From the vintage sports models to the more modest watches, the increase in value cuts across the board. Recently, a 1950s Submariner was sold at an auction for $100,000, making it one of the most profitable luxury watch brands to invest in.

Omega

Another popular Swiss watch manufacturer that has graced the wrist of "James Bond" is Omega. Ever since the role of the popular film character was taken by Pierce Brosnan, the British secret service has made Omega their watch of choice. Omega has been a prestigious luxury watchmaker for generations, making it the timepiece to go to space on the wrist of Buzz Aldrin on the Apollo II mission. He wore a Speedmaster, which inevitably became known as the Moonwatch. Omega watches are highly desirable, but some vintage versions are rare, driving the price through the roof.

Cartier

The research by Art Market Research discovered that Cartier watches manufactured between the 1950s, and 1970s enjoyed a significant increase in value, especially the models with unusual faces. Unlike most luxury watch brands, Cartier is not a Swiss brand and was formerly associated with jewelry, earning it the title "king of jewelers." Although the brand doesn’t gain instant recognition like Rolex and Omega, it still has desirable features that drive the resale value up. A Cartier Tank watch owned by Kennedy Onassis was bought by Kim Kardashian for $379,500, proving that the brand is globally recognized.

Patek Philippe

Luxury watch enthusiasts and investors prefer their watches because of the excellent returns despite a high purchase price. Did you know that the world’s most expensive watch was a Patek Philippe Grandmaster Chime which fetched an astounding €31m at auction? Another popular Swiss manufacturer of watches is Patek Philippe, which has operated since 1839. If you consider adding this brand to your collection, we recommend checking out their Aquanaut and Nautilus models.

Contact us at Atlanta Luxury Watches and schedule an appointment at our watch store to access pertinent information about luxury watch brands to look out for in the industry. A high-quality timepiece is a great investment, and we can help you get a significant return on investment.