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The History of Rolex Day Date, The Presidential Watch
04 Aug 2022

The History of Rolex Day Date, The Presidential Watch

Regarding luxury watch brands, Rolex is one of the most popular globally. Since the company launched the first timepiece in the 1800s, they have manufactured many models that vary in design and style. One of the most sought-after models by Rolex watch enthusiasts is the Day-Date which was released in 1965 and became an instant favorite for presidents of the United States. If you are looking to invest in a Rolex model that is classy and unique, Atlanta Luxury Watches can help.

Although the Day-Date model is associated with presidency status, the 34th president opted for the preceding model, the Datejust, which played a vital role in influencing the design of the definitive model. Rolex manufacturers added a day indicator to the Day-Date, making an unprecedented successful model in the luxury watch industry. John F. Kennedy, the 35th president of the US, received this watch as a gift from the famous cinema icon: Marilyn Monroe. The watch was gifted on May 19 with the inscription, "Jack, Loving as always, Marilyn." Many said that the watch was proof of a secret love they shared.

Since then, the Rolex Day-Date became a trend, as the 36th president, Lyndon B. Johnson, also opted for the same timepiece and made it his official watch. He said that the precision of the watch and its unique design was why he fell in love with the Rolex jewel.

A Luxury Timepiece with Tradition

There’s no denying that the Day-Date is one of the most emblematic of the luxury watch brand since not only presidents prefer the watch, but also athletes and artists wear the watch with pride. The secret to the unique designs and high-quality performance is that every detail is taken care of exclusively by hand.

The Rolex Day-Date 228235 White Roman 40mm Everose Gold watch comprises extremely intrinsic details, from the 18-karat gold, various colors, scratch-proof synthetic sapphire case, and the ability to be used in the sea 100 meters deep. These characteristics make it an invaluable asset among collectors, making it the most sought-after Rolex watch.

The Day-Date Enviable Machinery

While the Day-Date precision was one of the characteristics that made it a favorite accessory for the 36th president, the machinery is certified by the Official Chronometer Testing Institute (COSC), a certification few have. The elite model’s mechanism depends on various types of lubricants, and altering any of them even by a single degree can change the gear of the machinery. To avoid this from happening, it’s crucial to carry out a review every five years with a reputable watchmaker, particularly endorsed by Rolex.

The Day-Date can be found in Rose Gold, White Gold, and Platinum. If you decide to take it to the sea, wash it with fresh water to prevent the remaining salt particles from deteriorating, which can affect resale value. Contact us at Atlanta Luxury Watches and schedule a consultation with our representatives to learn more about your favorite luxury watch brand.