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IWC vs. Breguet: Which is Best? 
07 Mar 2024

IWC vs. Breguet: Which is Best? 

If you want to invest in luxury watches, many often consider a Rolex watch their first choice. However, two renowned brands often emerge as top contenders: IWC and Breguet. While both watchmakers boast a rich history, exceptional craftsmanship, and a devoted following among collectors and enthusiasts, buyers often ponder the question: which is better, a Breguet or an IWC timepiece? As an established watch store, Atlanta Luxury Watches provides pertinent information to help you decide. Let’s consider the factors to consider when differentiating between these prestigious brands.


Precision is vital in the world of horology, and IWC and Breguet are renowned for their accuracy. IWC luxury watches are equipped with robust movements based on ETA or in-house calibers and are celebrated for their reliability and timekeeping consistency. Breguet’s timepieces are revered for their innovative inventions, such as the tourbillon mechanism, which enhances accuracy by counteracting the effects of gravity on movement. While both watchmakers ensure precise timekeeping, Breguet’s pioneering spirit in horological innovation gives it a slight advantage.

Brand Recognition

Regarding brand recognition, IWC and Breguet are prestigious in the luxury watch industry. IWC has a vital aviation and military heritage, giving the brand global recognition for its iconic pilot and diver watches. Breguet’s is a pioneer in watchmaking, with a history dating over two centuries. Some notable Breguet’s luxury watches include Napoleon Bonaparte and Queen Marie Antoinette. Despite their differences, IWC and Breguet command worldwide respect and admiration from horology enthusiasts.

Brand Prestige

Regarding brand prestige, Breguet leads with its famous history and association with royalty and nobility. The brand’s meticulous attention to detail and groundbreaking innovations have solidified its status as a symbol of luxury and sophistication. IWC trails slightly behind Breguet in terms of prestige because of the heritage and historical significance differences.


Craftsmanship is a vital part of IWC and Breguet. As mentioned, IWC watches are renowned for their robust construction, meticulous finishing, and innovative engineering solutions. Breguet embodies top-notch workmanship, with each timepiece symbolizing accurate hand-finished details and intricate complications. While both brands have exceptionally high standards, Breguet’s heritage of artisanship excellence and attention to detail give it an edge over IWC.

Retail Value

Regarding retail value, IWC and Breguet watches are worth the investment. IWC’s reputation for reliability and solid brand presence in pilot and diver watches ensures consistent demand and resale value. Equally, Breguet’s rarity, association with haute horology, and historical significance translate to higher resale values and collector appeal. Ultimately, factors such as scarcity, condition, and historical provenance play significant roles in determining the retail value of luxury watches, whether an IWC, Breguet, or Rolex watch. 

Suppose you are looking to invest in a top-tier watch. IWC vs. Breguet are viable options that guarantee value for money. However, the choice concerns preference, budget, and specific horological priorities. While IWC offers exceptional reliability, innovative engineering, and a strong contemporary aesthetic, Breguet embodies luxury, heritage, and craftsmanship. Contact us at Atlanta Luxury Watches or visit our watch store to access quality timepieces that suit your style and preferences.